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Marketing research : an applied orientation

Malhotra, Naresh K.

Marketing research : an applied orientation Naresh K. Malhotra - Seventh edition - London, United Kingdom Pearson c2020. - 882 pages : colored illustrations ; 28 cm.

Includes bibliographical references, index, and glossary.

ISBN: 978-1-292-26563-6

Subjects--Topical Terms:
Marketing research.
Marketing research--methodology.

LC Class. No.: HF 5415.2 / .M35 2020

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Marketing research : an applied orientation

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