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Principles of marketing for a digital age

Tuten, Tracy L.

Principles of marketing for a digital age Tracy L. Tuten - second edition - London SAGE Publications, Ltd. c2024. - xxiii, 472 pages : col. ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 978-1-5297-7979-0

Subjects--Topical Terms:
Internet advertising.
Social media.
Online social networks.

LC Class. No.: HF 6146 / .T88 2024

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Principles of marketing for a digital age

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