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Advertising, promotion and other aspects of integrated marketing and communications/

Andrews, J. Craig

Advertising, promotion and other aspects of integrated marketing and communications/ J. Craig Andrews, Terence A. Shimp - 10th ed. - Singapore: CENGAGE 2019 - xix, 635 pages 25 cm.

ISBN: 978-981-48-4687-5

Subjects--Topical Terms:
Advertising
Sales promotion

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Advertising, promotion and other aspects of integrated marketing and communications/

SOUTHVILLE LIBRARY