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Contemporary Advertising /

Arens, William

Contemporary Advertising / William F. Arens - New York : McGraw-Hill Companies 2004 - xlii, 617 pages

Includes epilogue, appendixes, acknowledgements, name index. and subject index.

0-07-1248-75-7


Advertising

Contemporary Advertising /

APA

Arens W., . (2004). Contemporary Advertising. New York: McGraw-Hill Companies.

Chicago

Arens William, . 2004. Contemporary Advertising. New York: McGraw-Hill Companies.

Harvard

Arens W., . (2004). Contemporary Advertising. New York: McGraw-Hill Companies.

MLA

Arens William, . Contemporary Advertising. New York: McGraw-Hill Companies. 2004.

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SOUTHVILLE LIBRARY

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