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Marketing across cultures /

Usunier, Jean-Claude

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.-- - 6th ed. - United Kingdom : Pearson Education Limited 2013 - xii, 478 pages

Includes Index

ISBN: 978-0-273-75773-3

Subjects--Topical Terms:
Export marketing -- Social aspects.
International business enterprises -- Social aspects.

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Marketing across cultures /

SOUTHVILLE LIBRARY