Advertising, promotion, and other aspects of integrated marketing communications /
Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 10th Edition - Singapore : Cengage Learning Asia, 2019 - 635 pages : illustrations ; 26 cm.
Includes index.
978-981-48-4687-5
Advertising -- Textbooks.
Communication in marketing -- Textbooks.--Direct marketing -- Textbooks.--Sales promotion -- Textbooks.
MAIN HF 5415.123 / .S55 2019
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews. - 10th Edition - Singapore : Cengage Learning Asia, 2019 - 635 pages : illustrations ; 26 cm.
Includes index.
978-981-48-4687-5
Advertising -- Textbooks.
Communication in marketing -- Textbooks.--Direct marketing -- Textbooks.--Sales promotion -- Textbooks.
MAIN HF 5415.123 / .S55 2019