International marketing :
Fletcher, Richard
International marketing : An Asia-Pacific perspective / Richard Fletcher; Heather Crawford.-- - 5th ed. - China: Pearson Australia 2011 - xxv, 654 pages colored illustrations 25 cm.
Includes index.
978-1-4425-2772-0
Export marketing -- Asia.
Export marketing -- Pacific Area.
International marketing : An Asia-Pacific perspective / Richard Fletcher; Heather Crawford.-- - 5th ed. - China: Pearson Australia 2011 - xxv, 654 pages colored illustrations 25 cm.
Includes index.
978-1-4425-2772-0
Export marketing -- Asia.
Export marketing -- Pacific Area.