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The effect of pranks in social media on brands/

Karpinska-Krakowiak, Malgorzata

The effect of pranks in social media on brands/ Malgorzata Karpinska-Krakowiak and Artur Modlinski.-- - Taylor and Francis Group 2018 - pages 282-290, 2018 - Journal of Computer Inforamation System 58(3) .

Subjects--Topical Terms:
Brand effect
Branded pranks
Computer mediated communication
Disparagement humor

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The effect of pranks in social media on brands/

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