The New rules of marketing & pr :
Scott, David Meerman.
The New rules of marketing & pr : how to use social media, online video, mobile applications, blogs, new releases, and viral marketing to reach buyers directly / David Meerman Scott.-- - 6th ed - New Jersey : John Willey & Sons 2017 - xxi, 426 pages.
Includes indexes.
9781119362418
Internet marketing.
Public relations.
The New rules of marketing & pr : how to use social media, online video, mobile applications, blogs, new releases, and viral marketing to reach buyers directly / David Meerman Scott.-- - 6th ed - New Jersey : John Willey & Sons 2017 - xxi, 426 pages.
Includes indexes.
9781119362418
Internet marketing.
Public relations.