Essentials of marketing research /
Hair, Joseph F.
Essentials of marketing research / Joseph F. Hair Jr., Mary W. Celsi, David J. Ortinau, Robert P. Bush.-- - 4th ed - New York : McGraw Hill 2017 - xvii, 414 pages.
9780078112119
Marketing research.
Essentials of marketing research / Joseph F. Hair Jr., Mary W. Celsi, David J. Ortinau, Robert P. Bush.-- - 4th ed - New York : McGraw Hill 2017 - xvii, 414 pages.
9780078112119
Marketing research.