The Strategic storyteller :
Jutkowitz, Alexander.
The Strategic storyteller : content marketing in the age of the educated consumer / Alexander Jutkowitz.-- - USA : Wiley 2017 - xii, 161 pages.
9781119345114
Marketing.
Storytelling.
The Strategic storyteller : content marketing in the age of the educated consumer / Alexander Jutkowitz.-- - USA : Wiley 2017 - xii, 161 pages.
9781119345114
Marketing.
Storytelling.