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Principles of marketing leadership in hospitality and tourism :

Shoemaker, Stowe.

Principles of marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. - 4th Edition - Singapore : Pearson Education South Asia, 2007 - 662 pages : illustrations ; 26 cm.

Includes index.

ISBN: 978-981-06-9820-1

Subjects--Topical Terms:
Hospitality industry -- Marketing.

LC Class. No.: MAIN TX 911.3 / .M3S56 2007

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Principles of marketing leadership in hospitality and tourism :

SOUTHVILLE LIBRARY