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Hospitality and travel marketing /

Morrison, Alastair M.

Hospitality and travel marketing / Alastair M. Morrison. - 4th Edition - Australia : Delmar Cengage Learning, 2010 - 788 pages : colored illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 978-1-4354-8686-7

Subjects--Topical Terms:
Hospitality industry -- Marketing.--Tourism -- Marketing.

LC Class. No.: MAIN TX 911.3 / .M3M67 2010

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Hospitality and travel marketing /

SOUTHVILLE LIBRARY