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Marketing of hospitality and tourism services /

Kumar, Prasanna.

Marketing of hospitality and tourism services / Prasanna Kumar. - Canada : McGraw-Hill, 2010 - 349 pages : 24 cm.

Includes bibliographical references and index.

ISBN: 978-0-07-108822-0

Subjects--Topical Terms:
Hospitality industry -- Marketing.--Tourist guide -- Marketing.

LC Class. No.: MAIN TX 911.3 / .M3K86 2010

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