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Marketing for hospitality and tourism /

Kotler, Philip.

Marketing for hospitality and tourism / Philip Kotler. - Singapore : Pearson Education South Asia, 2010 - 683 pages : illustrations ; 27 cm.

ISBN: 978-981-0697-50-1

Subjects--Topical Terms:
Hospitality industry -- Marketing. --Tourism -- Marketing.

LC Class. No.: MAIN TX 911.3 / .M3K68 2010 c.2

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Marketing for hospitality and tourism /

SOUTHVILLE LIBRARY