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Wells, William.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 6th Edition - Singapore : Pearson Education South Asia, 2004 - 699 pages : illustrations ; 26 cm.

Includes index.

ISBN: 0-13-047722-2

Subjects--Topical Terms:
Advertising.

LC Class. No.: MAIN HF 5823 / .W45 2003

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