Introduction to e-commerce /
Rayport, Jeffrey F.
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd Edition - New York : McGraw-Hill, 2004 - 516 pages : illustrations ; 25 cm. - The McGraw-Hill/Irwin series in marketing .
Includes index.
0-07-123266-4
Electronic commerce.
MAIN HF 5548.32 / .R39 2004
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd Edition - New York : McGraw-Hill, 2004 - 516 pages : illustrations ; 25 cm. - The McGraw-Hill/Irwin series in marketing .
Includes index.
0-07-123266-4
Electronic commerce.
MAIN HF 5548.32 / .R39 2004