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The Strategy and tactics of pricing :

Nagle, Thomas T.

The Strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden. - 3rd Edition - New Jersey : Prentice Hall, 2002 - 398 pages : 24 cm.

Includes index.

ISBN: 0-13-026248-X

Subjects--Topical Terms:
Pricing.--Marketing -- Decision making.

LC Class. No.: MAIN HF 5416.5 / .N34 2002

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The Strategy and tactics of pricing :

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