Return on customer :
Peppers, Don.
Return on customer : creating maximum value from your scarcest resource / Don Peppers, Martha Rogers. - Singapore : Marshall Cavendish, 2005 - 304 pages : 23 cm.
Includes index.
981-261-808-2
Customer equity -- Management.
Customer loyalty.--Customer relations -- Management.
MAIN HF 5415.527 / .P47 2005
Return on customer : creating maximum value from your scarcest resource / Don Peppers, Martha Rogers. - Singapore : Marshall Cavendish, 2005 - 304 pages : 23 cm.
Includes index.
981-261-808-2
Customer equity -- Management.
Customer loyalty.--Customer relations -- Management.
MAIN HF 5415.527 / .P47 2005