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Harvard business review on customer relationship management /

Harvard business review on customer relationship management / - Massachusetts : Harvard Business School Press, 2002 - 192 pages : 21 cm. - A Harvard business review paperback .

Includes index.

ISBN: 1-57851-699-4

Subjects--Topical Terms:
Customer relations -- Management.

LC Class. No.: MAIN HF 5415.5 / .H37 2001

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Harvard business review on customer relationship management /

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