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Consumer behavior :

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 9th Edition - New York : McGraw-Hill, 2004 - 190 pages : colored illustrations ; 25 cm.

Includes index.

ISBN: 007-124040-3

Subjects--Topical Terms:
Consumer behavior -- United States -- Case studies.
Consumer behavior -- United States.--Market surveys -- United States.

LC Class. No.: MAIN HF 5415.33 / .U6H39 2004

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Consumer behavior :

SOUTHVILLE LIBRARY