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Marketing research :

Burns, Alvin C.

Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush. - 4th Edition - Singapore : Pearson Education South Asia, 2004 - 642 pages : illustrations ; 25 cm.

Includes index.

ISBN: 981-247-133-2

Subjects--Topical Terms:
SPSS for Windows.--Marketing research.

LC Class. No.: MAIN HF 5415.2 / .B87 2004

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Marketing research :

SOUTHVILLE LIBRARY