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Marketing research :

Boyd, Harper W., Jr.

Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - 7th Edition - New Delhi : A.I.T.B.S. Publishers, 2004 - 816 pages : 24 cm.

Includes index.

ISBN: 81-85386-16-1

Subjects--Topical Terms:
Marketing research.--Marketing research -- Case studies.

LC Class. No.: MAIN HF 5415.2 / .B69 2004

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Marketing research :

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