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New products management /

Crewford, Merle.

New products management / Merle Crawford, Anthony Di Benedetto. - 8th Edition - New York : McGraw-Hill, 2006 - 540 pages : 23 cm.

Includes index.

ISBN: 007-124433-6

Subjects--Topical Terms:
New products -- Management.

LC Class. No.: MAIN HF 5415.153 / .C73 2006

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New products management /

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