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Strategic marketing in the global economy /

Strategic marketing in the global economy / edited by Manoj Kumar, Prashant Mishra. - New Delhi : Excel Books., 2003 - 566 pages : illustrations ; 24 cm.

ISBN: 81-7446-326-7

Subjects--Topical Terms:
International communication.
Marketing -- Management.--Marketing -- Decision making.

LC Class. No.: MAIN HF 5415.135 / .S77 2003

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Strategic marketing in the global economy /

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