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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th Edition - New York : McGraw-Hill, 2009 - 784 pages : illustrations ; 23 cm.

Includes index.

ISBN: 978-0-07-108125-2

Subjects--Topical Terms:
Marketing -- Management.--Marketing -- Decision making.

LC Class. No.: MAIN HF 5415.135 / .C73 2010

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Strategic marketing /

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