Marketing management :
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 6th Edition - New York : McGraw-Hill, 2001 - 876 pages : illustrations ; 24 cm.
Includes index.
0-07-231557-1
Marketing -- Management.--Marketing -- Management -- Case studies.
MAIN HF 5415.13 / .P48 2001
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 6th Edition - New York : McGraw-Hill, 2001 - 876 pages : illustrations ; 24 cm.
Includes index.
0-07-231557-1
Marketing -- Management.--Marketing -- Management -- Case studies.
MAIN HF 5415.13 / .P48 2001