Normal view MARC view ISBD view

Basic marketing :

Perreault, William D.

Basic marketing : a global-managerial approach / William D. Perreault Jr., E. Jerome McCarthy. - 15th Edition - New York : McGraw-Hill, 2005 - 792 pages : illustrations ; 26 cm.

Includes index.

ISBN: 0-07-124636-3

Subjects--Topical Terms:
Marketing -- Management.

LC Class. No.: MAIN HF 5415.13 / .P47 2005 c.3

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Basic marketing :

SOUTHVILLE LIBRARY