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Marketing management in the 21st century /

Capon, Noel.

Marketing management in the 21st century / Noel Capon. - Singapore : Pearson Education South Asia, 2001 - 636 pages : 25 cm.

Includes index.

ISBN: 0-13-915695-X

Subjects--Topical Terms:
Marketing -- Management.

LC Class. No.: MAIN HF 5415.13 / .C37 2001

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Marketing management in the 21st century /

SOUTHVILLE LIBRARY