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High-performance interactive marketing :

Ryan, Christopher.

High-performance interactive marketing : new techniques and technologies for winning and keeping customers / Christopher Ryan ; foreword by Denny Hatch. - New Delhi : Viva Books Private Ltd., 2004 - 294 pages : 22 cm.

Includes index.

ISBN: 81-7649-476-3

Subjects--Topical Terms:
Interactive marketing.--Technological innovations.

LC Class. No.: MAIN HF 5415.1264 / .R93 2004

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High-performance interactive marketing :

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