Marketing :
Bearden, William O.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 4th Edition - New York : McGraw-Hill, 2004 - 596 pages : colored illustrations ; 28 cm. - MsGraw-Hill/Irwin series in marketing. .
Includes index.
0-07-253909-7
Marketing -- United States.
MAIN HF 5415.1 / .B43 2004 c.1
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 4th Edition - New York : McGraw-Hill, 2004 - 596 pages : colored illustrations ; 28 cm. - MsGraw-Hill/Irwin series in marketing. .
Includes index.
0-07-253909-7
Marketing -- United States.
MAIN HF 5415.1 / .B43 2004 c.1