Sun Tzu strategies for marketing :
Michaelson, Gerald A.
Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson, Steven W. Michaelson. - New York : McGraw-Hill, 2004 - 244 pages : 23 cm.
Includes index.
0-07-142731-7
Marketing.--Sunzi, 6th cent. B. C. Sunzi bing fa.
MAIN HF 5415 / .M53 2004
Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson, Steven W. Michaelson. - New York : McGraw-Hill, 2004 - 244 pages : 23 cm.
Includes index.
0-07-142731-7
Marketing.--Sunzi, 6th cent. B. C. Sunzi bing fa.
MAIN HF 5415 / .M53 2004