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Essentials of marketing /

Lamb, Charles W.

Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - Singapore : Thomson Learning Asia, 2001 - 579 pages : illustrations ; 26 cm.

Includes index.

ISBN: 981-240-313-2

Subjects--Topical Terms:
Marketing.

LC Class. No.: MAIN HF 5415 / .L36 2001

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Essentials of marketing /

SOUTHVILLE LIBRARY