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Principles of marketing /

Kurtz, David L.

Principles of marketing / David L. Kurtz. - Singapore : Cengage Learning, 2011 - 820 pages : illustrations ; 23 cm.

Includes index.

ISBN: 978-981-4296-69-4

Subjects--Topical Terms:
Marketing.

LC Class. No.: MAIN HF 5415 / .K87 2011

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Principles of marketing /

SOUTHVILLE LIBRARY