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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 14th Edition - England : Pearson Education Limited 2013 - 636 pages : illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 978-0-273-77982-7

Subjects--Topical Terms:
Marketing.

LC Class. No.: MAIN HF 5415 / .K68 2013

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Principles of marketing /

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