Marketing :
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - International edition - New York : McGraw-Hill, 2005 - 125 pages : illustrations ; 26 cm. - MsGraw-Hill/Irwin series in marketing. .
Includes index.
0-07-124635-5
Marketing.
MAIN HF 5415 / .K47 2004 c.3
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - International edition - New York : McGraw-Hill, 2005 - 125 pages : illustrations ; 26 cm. - MsGraw-Hill/Irwin series in marketing. .
Includes index.
0-07-124635-5
Marketing.
MAIN HF 5415 / .K47 2004 c.3