Marketing :
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - International edition - New York : McGraw-Hill, 2004 - I20 pages : colored illustrations ; 28 cm. - MsGraw-Hill/Irwin series in marketing. .
Includes index.
0-07-121478-X
Marketing.
MAIN HF 5415 / .K47 2004 c.2
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - International edition - New York : McGraw-Hill, 2004 - I20 pages : colored illustrations ; 28 cm. - MsGraw-Hill/Irwin series in marketing. .
Includes index.
0-07-121478-X
Marketing.
MAIN HF 5415 / .K47 2004 c.2