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Harvard business review on marketing /

Harvard business review on marketing / - Boston : Harvard Business School Press, 2001 - 182 pages : 21 cm. - The Harvard business review paperback series .

Includes index.

ISBN: 1-57851-804-0

Subjects--Topical Terms:
Branding (Marketing).
Marketing.--Marketing -- Management.

LC Class. No.: MAIN HF 5415 / .H37 2001

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Harvard business review on marketing /

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