Business marketing :
Dwyer, F. Robert.
Business marketing : connecting strategy, relationship and learning / F. Robert Dwyer, John F. Tanner, Jr. - 2nd Edition - New York : McGraw-Hill, 2002 - 704 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
0-07-241063-9
Marketing.
MAIN HF 5415 / .D89 2002
Business marketing : connecting strategy, relationship and learning / F. Robert Dwyer, John F. Tanner, Jr. - 2nd Edition - New York : McGraw-Hill, 2002 - 704 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
0-07-241063-9
Marketing.
MAIN HF 5415 / .D89 2002