Business marketing :
Dwyer, F. Robert.
Business marketing : connecting strategy, relationship and learning / F. Robert Dwyer, John F. Tanner, Jr. - New York : McGraw-Hill, 1999 - 670 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
0-256-22133-2
Marketing.
MAIN HF 5415 / .D89 1999
Business marketing : connecting strategy, relationship and learning / F. Robert Dwyer, John F. Tanner, Jr. - New York : McGraw-Hill, 1999 - 670 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
0-256-22133-2
Marketing.
MAIN HF 5415 / .D89 1999