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Marketing myths that are killing business :

Clancy, Kevin J.

Marketing myths that are killing business : the cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman. - New York : McGraw-Hill, 1994 - 308 pages : 23 cm.

Includes index.

ISBN: 0-07-011361-0

Subjects--Topical Terms:
Marketing.

LC Class. No.: MAIN HF 5415 / .C53 1994

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Marketing myths that are killing business :

SOUTHVILLE LIBRARY