Entrepreneurial marketing :
Buskirk, Bruce.
Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk, Molly Lavik. - Singapore : Thomson Learning, 2004 - 245 pages : 25 cm.
Includes bibliographical references and index.
0-324-15863-7
Marketing.--Entrepreneurship.
MAIN HF 5415 / .B87 2004
Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk, Molly Lavik. - Singapore : Thomson Learning, 2004 - 245 pages : 25 cm.
Includes bibliographical references and index.
0-324-15863-7
Marketing.--Entrepreneurship.
MAIN HF 5415 / .B87 2004