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Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 3rd Edition - Singapore : Pearson Education South Asia, 2004 - 666 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 0-13-122453-0

Subjects--Topical Terms:
Export marketing.

LC Class. No.: MAIN HF 1416 / .K44 2003 c.2

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Global marketing /

SOUTHVILLE LIBRARY