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Global marketing /

Johansson, Johny K.

Global marketing / foreign entry, local marketing, & global management / Johny K. Johansson. - 2nd Edition - New York : McGraw-Hill, 2001 - 604 pages : illustrations ; 27 cm.

Includes bibliographical references and index.

ISBN: 0-07-365863-4

Subjects--Topical Terms:
Export marketing.--Export marketing -- Management.

LC Class. No.: MAIN HF 1416 / .J64 2000

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Global marketing /

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