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Services marketing :

Lovelock, Christopher.

Services marketing : a managerial perspective / Christopher Lovelock, Jochen Wirtz. - 5th Edition - Singapore : Pearson Education South Asia, 2004 - 652 pages : illustrations ; 24 cm.

Includes index.

ISBN: 981-244-896-9

Subjects--Topical Terms:
Service industries -- Marketing.

LC Class. No.: MAIN HD 9980.5 / .L68 2004

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Services marketing :

SOUTHVILLE LIBRARY