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Marketing in travel and tourism /

Middleton, Victor T. C.

Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall, Michael Morgan; with contributions from Ashok Ranchhod. - 4th Edition - Singapore : Elsevier, 2010 - 502 pages : illustrations ; 23 cm.

Includes index.

ISBN: 978-981-272-851-7

Subjects--Topical Terms:
Tourism -- Marketing.

LC Class. No.: MAIN G 155.A1 / .M53 2010 c.2

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Marketing in travel and tourism /

SOUTHVILLE LIBRARY