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Essentials of contemporary advertising /

Arens, William F.

Essentials of contemporary advertising / - USA Mc Graw Hill Education 2009 - iv, 558 pages

9780071287579

Essentials of contemporary advertising /

APA

Arens W. F., . (2009). Essentials of contemporary advertising. USA: Mc Graw Hill Education.

Chicago

Arens William F, . 2009. Essentials of contemporary advertising. USA: Mc Graw Hill Education.

Harvard

Arens W. F., . (2009). Essentials of contemporary advertising. USA: Mc Graw Hill Education.

MLA

Arens William F, . Essentials of contemporary advertising. USA: Mc Graw Hill Education. 2009.

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