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Advertising and promotion :

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / by George E. Belch and Michael A. Belch. - Eight edition - Philippines : McGraw Hill, 2009 - xiii, 838 pages : illustrations ; 26cm.

Includes glossary, endnotes and index.

ISBN: 9780071288699

Subjects--Topical Terms:
Advertising.
Communication in marketing.
Sales promotion.

LC Class. No.: 659.1 / B427 2009

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Advertising and promotion :

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