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Measuring Customers’ Perception in Bancassurance Channel Using Psychometric Scale

Ranjit Singh

Measuring Customers’ Perception in Bancassurance Channel Using Psychometric Scale Ranjit Singh | Mousumi Choudhury - 2017 - pages 67-86, January - DLSU Business & Economics Review 26:2 .

CJ0034

Subjects--Topical Terms:
BANCASSURANCE, BANKS, CUSTOMER'S PERCEPTION, INSURANCE, STATE BANK OF INDIA (SBI), SERVICE QUALITY
BANKS
CUSTOMER'S PERCEPTION
INSURANCE, STATE BANK OF INDIA (SBI), SERVICE QUALITY

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Measuring Customers’ Perception in Bancassurance Channel Using Psychometric Scale

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