Marketing management :
Jayachandran, S
Marketing management : text and cases / by Douglas S Jayachandran and Leonard J Parson. - New Delhi : Excel Books, 2009 - xi, 505 pages : illustrations ; 24cm.
Includes index.
8174463623
Marketing --
Marketing --
Marketing -- --Case studies.--Gestion.--Management.
658.8 / J42 2009
Marketing management : text and cases / by Douglas S Jayachandran and Leonard J Parson. - New Delhi : Excel Books, 2009 - xi, 505 pages : illustrations ; 24cm.
Includes index.
8174463623
Marketing --
Marketing --
Marketing -- --Case studies.--Gestion.--Management.
658.8 / J42 2009